This particular blog of mine will seem a bit strange to most of you. A lot of the time, people ask me for advice on their writing style. I encourage them to remember two rules that I’ll lay out now. First, you must always write to appeal to your [...]
A lot of churches and organizations are very eager to jump into the ‘social media fray’ and find ways to connect to today’s generation, but get stumped when, after the initial rush and success, they seem to stall and/or go backwards. Why does this happen? It’s actually a lot simpler that it seems, and here [...]
Google fonts are all the rage these days in web design. With a simple line of code, you can program in 600 something fonts to your pretty new website. While most of them are pretty good from a typographic standpoint, I wanted to share my picks for 3 of them you can use for just [...]
“The consumer now appears to believe that the brand should earn its public attention the way all of us must. Say boring, repetitive stuff and you suffer the punishment that every bad conversationalist faces. First, we ignore you. Then, we exclude you.” -Grant McCracken – Harvard Business Review Our society is now more diverse than [...]
Church web design may at first glance appear to be all about great design. The truth is, the design is like the tip of the ice burger. Colors, images, graphics, and font are all important. They grab the users attention and direct focus to important information. But the actual design elements only make up a [...]
